Neftaly Online – Attribution Rules
Neftaly maintains strict attribution standards to ensure that all information, materials, and communications accurately represent our organisation. These Attribution Rules outline how Neftaly content may be referenced, quoted, or used across digital platforms, publications, media, and external communications.
These rules protect the integrity of our brand, uphold legal compliance, and ensure that all representations of Neftaly are accurate, ethical, and consistent.
🎯 Purpose of the Attribution Rules
The guidelines are designed to:
- Maintain consistency in how Neftaly is referenced
- Prevent misuse or misinterpretation of materials
- Ensure legal and ethical compliance
- Protect stakeholders, staff, and communities from misinformation
- Strengthen the credibility and reputation of Neftaly
🔍 1. Attribution of Neftaly Content
Allowed With Proper Attribution
You may reference or quote the following Neftaly materials, provided clear and correct attribution is included:
- Public reports
- Official publications
- Website content
- Approved fact sheets
- Press releases
- Public statements made by authorised spokespersons
Example of correct attribution:
“According to Neftaly (2025), the organisation remains committed to expanding community-focused programs across multiple regions.”
🚫 2. Content That Cannot Be Used Without Permission
The following materials require explicit written approval from Neftaly before use:
- Internal documents or draft content
- Non-public reports and restricted data
- Images, videos, and media assets involving beneficiaries, minors, or sensitive communities
- Comments or statements from employees or partners not classified as official spokespersons
- Training materials, curricula, or proprietary tools
Approved usage will follow Neftaly’s legal, compliance, and branding procedures.
🗣️ 3. Attribution of Spokesperson Quotes
Only authorised spokespersons may represent Neftaly publicly.
Rules for quoting Neftaly representatives:
- Quotes must be taken from approved interviews or official statements
- Context may not be changed, distorted, or taken out of alignment with Neftaly’s messaging
- Attribution must include the person’s full name, title, and affiliation with Neftaly
Example:
“Neftaly remains committed to delivering impactful development solutions,” said Jane Doe, Regional Director at Neftaly.
📝 4. Digital Attribution Requirements
When referencing Neftaly online, the following apply:
Website Attribution
- Include a link to the official Neftaly website where appropriate
- Clearly distinguish Neftaly’s official content from commentary or analysis
Social Media Attribution
- Tag official Neftaly accounts when quoting or referencing Neftaly content
- Do not use Neftaly branding, imagery, or messaging to imply endorsement without approval
Academic & Research Attribution
Use standard citations such as APA, MLA, or Harvard referencing formats where applicable.
🎨 5. Use of Logo, Branding & Visual Assets
Any use of Neftaly’s brand assets must comply with our Brand and Style Guidelines.
Rules:
- Do not alter, stretch, rotate, recolor, or modify the Neftaly logo
- Do not combine Neftaly branding with other organisational identities
- Visuals cannot be used to endorse products, campaigns, or partners without explicit approval
All brand assets require written consent from Neftaly’s Brand & Communications Department.
🛡️ 6. Ethical Considerations
Attribution must respect:
- Privacy laws
- Data protection requirements
- Dignity and safety of communities featured in Neftaly content
- Accurate and contextually respectful representation
Misleading or harmful use of Neftaly content is strictly prohibited.
⚖️ 7. Legal Protection & Misuse
Neftaly reserves the right to:
- Request the removal of incorrectly attributed content
- Issue corrections or clarifications
- Take legal action against misuse, misrepresentation, or unauthorised use of content
These rules protect our intellectual property and the dignity of the people we serve.