Neftaly Online – Media Guidelines
Neftaly values transparent, accurate, and responsible communication. Our Media Guidelines are designed to support journalists, media professionals, partners, and external stakeholders in accessing reliable information about our organisation. These guidelines ensure consistency, protect our brand integrity, and promote ethical media engagement across all platforms.
🎙️ Purpose of the Media Guidelines
These guidelines aim to:
- Provide clear instructions for media interactions with Neftaly
- Ensure factual and consistent representation of our work
- Protect the confidentiality of our clients, partners, and beneficiaries
- Support ethical and responsible reporting
📰 Official Media Contact
All media inquiries must be directed to Neftaly’s Media Relations Team.
- Email: [Insert Media Email]
- Phone: [Insert Media Line]
- Media Portal: [Insert Link]
Only authorised spokespersons may speak on behalf of Neftaly.
🗣️ Spokespersons & Interviews
Neftaly appoints trained and approved spokespersons to represent the organisation.
Guidelines:
- Interview requests must be submitted in advance via our online Media Request Form.
- Topics, questions, and deadlines should be clearly indicated.
- Spokespersons are briefed and approved by Neftaly’s Communications Department.
- Off-the-record comments are not permitted.
📄 Use of Neftaly Information
To ensure accuracy and compliance:
What You May Use:
- Official press releases
- Approved fact sheets
- Public reports and publications
- Content from the official Neftaly website
What Requires Permission:
- Internal documents
- Non-public reports
- Third-party statements
- Any material involving minors, beneficiaries, or sensitive communities
📸 Use of Logos, Images & Branding
Our brand assets must be used responsibly and only with approval.
Guidelines:
- The Neftaly logo may not be altered, stretched, recolored, or combined with other branding.
- Images provided by Neftaly may not be edited in a way that misrepresents our work.
- Any promotional or commercial usage must be pre-approved by our Brand & Communications Department.
🛡️ Ethical Reporting & Protection
Neftaly is committed to safeguarding vulnerable individuals and communities.
Media must:
- Respect privacy and confidentiality
- Avoid identifying minors without explicit consent
- Ensure dignity and protection of all featured individuals
- Avoid sensationalised or misleading portrayals
- Follow all applicable data protection and media laws
🚫 Prohibited Media Actions
To maintain integrity and protect our stakeholders, the following are not allowed:
- Unauthorized interviews or staff quotes
- Filming or photography at Neftaly sites without permission
- Use of drones, hidden cameras, or covert recording devices
- Misrepresentation of Neftaly’s work or affiliations
- Publishing confidential materials
🕒 Response Times & Availability
Our Media Relations Team strives to respond promptly:
- Standard inquiries: Within 24–48 hours
- Urgent or breaking news inquiries: Prioritised based on relevance and impact
- After-hours support: Refer to Neftaly After-Hours Contact Guidelines
📢 Press Releases & Updates
Stay informed through our official communication channels:
- Neftaly News Centre
- Press releases and announcements
- Official social media platforms
- Monthly newsletters
These channels ensure media professionals receive verified and up-to-date information.
🤝 Working With Neftaly
We welcome collaboration with reputable media professionals whose work aligns with ethical, transparent, and responsible reporting. Our team is dedicated to facilitating meaningful storytelling that reflects the impact of our programmes, initiatives, and partnerships.